so although the twitter/tumblr silence during ‘the quarterback’ is a sweet idea, it would actually do more harm than good, and here’s a major reason why:
Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.
shows depend not only on us tuning in to watch them during their original air times, but also on twitter trends. twitter is a huge media platform used internationally, and whenever we manage to get topics trending worldwide, companies see just how much interest there is in the show. and now with this new ratings program being used, whatever we tweet will greatly alter the ratings shows have.
if we go silent during ‘the quarterback’, the episode’s ratings will drop. they’ll plummet. if there’s no publicity being generated about it and there’s nobody speaking about it, it will receive a much lower ratings score than usual. and especially an episode like this, a goodbye and tribute to a major cast member, lowered ratings would be bad. very very bad.
so please, even though it’s a wonderful sentiment and our hearts are in the right place, don’t go out of your way to be silent about this episode. because it will do more harm than any good.
besides, cast and crew see our trends all the time. trending sweet topics will do much better than them perceiving a radio silence all across.